Sherilyn Smith

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Sherilyn Smith is a globally experienced Experiential Producer and Strategic Brand Curator with over 25 years of expertise curating, producing, and scaling high impact brand experiences across domestic and international markets. Operating at the intersection of strategy, culture, community, and commerce, she translates complex brand objectives into immersive, measurable

experiences that drive brand equity, revenue growth, and social impact. 

Sherilyn has partnered with iconic global brands including General Motors, CVS Health, Pfizer, and Coca-Cola, leading concept to completion initiatives across the United States, Canada, South Africa, and West Africa. Her portfolio includes work on world class platforms such as the Essence Festival of Culture, NBA All-Star Weekend, NFL Super Bowl, Rose Bowl, and international cultural exchanges spanning Africa and the United States. 

A trusted cross-functional leader, she aligns internal teams, external partners, and community stakeholders to deliver experiences that resonate culturally and perform strategically. Sherilyn’s executive education includes Dartmouth Tuck, Goldman Sachs 10,000 Small Businesses, UT Austin McCombs, and the McKinsey Black Executive Leadership Program, underscoring her commitment to forward thinking leadership and experiential excellence that creates lasting moments, measurable outcomes, and meaningful access for brands and communities alike.